Harry Houdini
   
 
     
 
  Aditya Lele
Founder
Dialog Advertising

Ever heard of Harry Houdini? He was a great magician. He could make an elephant disappear in front of thousands of people. I think- great advertising professionals are today's Houdinis. They use a whole lot of complex tools such as market research, psychographical segmentation and media planning etc. and innate creativity to perform that elephant disappearing act. I think sometimes they are very good at it. I think sometimes they are even better than Houdini. Are they morally correct all the time? I don't think so. But without them this world would be quite a boring place. So, three cheers to the magicians! Oops…I mean - the Advertising Greats!

     
     
  > Economics of 'Gandhigiri'  
  > Personality & Art  
  > Human Nose & Creativity  
  > The War of Civilizations  
  > Reminiscence  
  > My Complicated Morning Cuppa  
  > Technology-Governing